Digital Public Affairs
In the interplay between society, business and politics, the requirements for public affairs have expanded and include digital aspects. Whoever wants to be heard here does needs to deal with the tools and strategies of digital interests. Digital Public Affairs uses digital communication channels and directly communicates with the public. Whether social media, stakeholder management or the use of big data – digital public affairs accelerates communication and promotes transparency. This is an advantage for professional communicators, since they can easier enter into a dialogue and organize campaigns efficiently. At the same time, organizations must adapt to the new pace in order to attract attention in digital media in the future.
ÖPAV Business Breakfast
Yussi Pick was the only european in the digital team of the Hillary Clinton campaign – he shares his insights at an ÖPAV Business Breakfast.