{"id":2037,"date":"2020-11-19T14:59:05","date_gmt":"2020-11-19T13:59:05","guid":{"rendered":"https:\/\/oepav.at\/oepav2020\/glossar\/"},"modified":"2021-03-04T13:57:36","modified_gmt":"2021-03-04T12:57:36","slug":"glossar","status":"publish","type":"page","link":"https:\/\/oepav.at\/en\/glossar\/","title":{"rendered":"Glossary"},"content":{"rendered":"\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khoz09hr-d85fb33f2fa0807c6ac9bc163aa274fb\">\n.avia-section.av-khoz09hr-d85fb33f2fa0807c6ac9bc163aa274fb .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/oepav.at\/wp-content\/uploads\/2020\/11\/open-book-1428428_1920-1500x630.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n.avia-section.av-khoz09hr-d85fb33f2fa0807c6ac9bc163aa274fb .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\nbackground-image:url(https:\/\/oepav.at\/wp-content\/themes\/enfold\/images\/background-images\/noise-for-dark-background.png);\nbackground-repeat:repeat;\n}\n<\/style>\n<div id=\"av_section_1\" class=\"avia-section av-khoz09hr-d85fb33f2fa0807c6ac9bc163aa274fb main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first  avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize\" data-section-bg-repeat=\"stretch\" data-av_minimum_height_pc=\"50\" data-av_min_height_opt=\"50\"><div class=\"av-parallax\" data-avia-parallax-ratio=\"0.3\"><div class=\"av-parallax-inner main_color avia-full-stretch\"><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class=\"container av-section-cont-open\"><main role=\"main\" itemprop=\"mainContentOfPage\" class=\"template-page content  av-content-full alpha units\"><div class=\"post-entry post-entry-type-page post-entry-2037\"><div class=\"entry-content-wrapper clearfix\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-abbd-c67e74bd12373f0f2d02b7a3f58c9854\">\n.flex_column.av-abbd-c67e74bd12373f0f2d02b7a3f58c9854{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-abbd-c67e74bd12373f0f2d02b7a3f58c9854 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  \"><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-247dt-a3bb17b52daf3dd5f95da7edd16690c9\">\n.flex_column.av-247dt-a3bb17b52daf3dd5f95da7edd16690c9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-247dt-a3bb17b52daf3dd5f95da7edd16690c9 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  \"><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khw5ulxl-35f19323621ec61f2d6ff95e0a9d4870\">\n#top .av-special-heading.av-khw5ulxl-35f19323621ec61f2d6ff95e0a9d4870{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-khw5ulxl-35f19323621ec61f2d6ff95e0a9d4870 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-khw5ulxl-35f19323621ec61f2d6ff95e0a9d4870 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-khw5ulxl-35f19323621ec61f2d6ff95e0a9d4870 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div class=\"av-special-heading av-khw5ulxl-35f19323621ec61f2d6ff95e0a9d4870 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-3  avia-builder-el-no-sibling \"><h1 class=\"av-special-heading-tag \" itemprop=\"headline\">Glossary<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2w9h-a9a21c2816d47a344afdbbdc0c5f263c\">\n.flex_column.av-2w9h-a9a21c2816d47a344afdbbdc0c5f263c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-2w9h-a9a21c2816d47a344afdbbdc0c5f263c av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  \"><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id=\"after_section_1\" class=\"main_color av_default_container_wrap container_wrap fullsize\"><div class=\"container av-section-cont-open\"><div class=\"template-page content  av-content-full alpha units\"><div class=\"post-entry post-entry-type-page post-entry-2037\"><div class=\"entry-content-wrapper clearfix\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-230mx-5937eef77f013733349e82d5ad935795\">\n.flex_column.av-230mx-5937eef77f013733349e82d5ad935795{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-230mx-5937eef77f013733349e82d5ad935795 av_one_fifth  avia-builder-el-5  el_after_av_section  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  \"><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i30d-8027db59982134225ba5fd44f5b00837\">\n.flex_column.av-1i30d-8027db59982134225ba5fd44f5b00837{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-1i30d-8027db59982134225ba5fd44f5b00837 av_three_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  \"><section class=\"av_textblock_section av-khp26bul-5e2c0718fc11c27a8d8bc68a3fee14c3 \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><p><strong>OePAV\u2019s respon\u00adsi\u00adbil\u00adi\u00adty includes edu\u00adca\u00adtion in the pub\u00adlic affairs field. Our glos\u00adsary defines pub\u00adlic affairs terms and dif\u00adfer\u00aden\u00adti\u00adates&nbsp;these.<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13ijt-feef3474df20cfc55978d3936ecccd9d\">\n.flex_column.av-13ijt-feef3474df20cfc55978d3936ecccd9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-13ijt-feef3474df20cfc55978d3936ecccd9d av_one_fifth  avia-builder-el-8  el_after_av_three_fifth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  \"><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khvrjnjb-00d57e5ebca488e1164f8ddc65938d62\">\n.avia-section.av-khvrjnjb-00d57e5ebca488e1164f8ddc65938d62{\nbackground-color:#ffffff;\nbackground:linear-gradient( to bottom, #ffffff, #ede0de );\n}\n<\/style>\n<div id=\"av_section_2\" class=\"avia-section av-khvrjnjb-00d57e5ebca488e1164f8ddc65938d62 main_color avia-section-huge avia-no-border-styling  avia-builder-el-9  el_after_av_one_fifth  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize\"><div class=\"container av-section-cont-open\"><div class=\"template-page content  av-content-full alpha units\"><div class=\"post-entry post-entry-type-page post-entry-2037\"><div class=\"entry-content-wrapper clearfix\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eq0t-c13372fe77f2770a7a9a401d7d73c13c\">\n.flex_column.av-1eq0t-c13372fe77f2770a7a9a401d7d73c13c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-1eq0t-c13372fe77f2770a7a9a401d7d73c13c av_one_half  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  \"><div class=\"togglecontainer av-khp291lr-fad5f8c2fd37ae5f6ee04d23b3afe43c av-minimal-toggle  avia-builder-el-11  avia-builder-el-no-sibling  toggle_close_all\">\n<section class=\"av_toggle_section av-22g41-a66db979cd1e7ae24f5e563f6e11394c\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-1\" data-fake-id=\"#toggle-id-1\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-1\" data-slide-speed=\"200\" data-title=\"Advocacy\" data-title-open data-aria_collapsed=\"Click to expand: Advocacy\" data-aria_expanded=\"Click to collapse: Advocacy\">Advo\u00adca\u00adcy<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-1\" aria-labelledby=\"toggle-toggle-id-1\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Advo\u00adca\u00adcy describes activ\u00adi\u00adties of com\u00adpa\u00adnies, asso\u00adci\u00ada\u00adtions or indi\u00advid\u00adu\u00adals to influ\u00adence the polit\u00adi\u00adcal deci\u00adsion mak\u00ading process. Advo\u00adca\u00adcy is led by eth\u00adi\u00adcal con\u00adsid\u00ader\u00ada\u00adtions. The term is main\u00adly used by&nbsp;NGOs.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-1i1p5-0cd9fd82aed6c56a17b7b3b383e73716\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-2\" data-fake-id=\"#toggle-id-2\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-2\" data-slide-speed=\"200\" data-title=\"Corporate Social Responsibility (CSR)\" data-title-open data-aria_collapsed=\"Click to expand: Corporate Social Responsibility (CSR)\" data-aria_expanded=\"Click to collapse: Corporate Social Responsibility (CSR)\">Cor\u00adpo\u00adrate Social Respon\u00adsi\u00adbil\u00adi\u00adty (CSR)<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-2\" aria-labelledby=\"toggle-toggle-id-2\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>CSR is the social respon\u00adsi\u00adbil\u00adi\u00adties of com\u00adpa\u00adnies and organ\u00adi\u00adsa\u00adtions. CSR is a com\u00adpre\u00adhen\u00adsive busi\u00adness strat\u00ade\u00adgy. It com\u00adpris\u00ades all social, eco\u00adlog\u00adi\u00adcal and eco\u00adnom\u00adic busi\u00adness deci\u00adsions that reach above legal com\u00adpli\u00adances. CSR stands for respon\u00adsi\u00adble cor\u00adpo\u00adrate actions in rela\u00adtion to the envi\u00adron\u00adment, employ\u00adees and stakeholders.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-450l-c8fe8a659687ee80d936a17d24c13040\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-3\" data-fake-id=\"#toggle-id-3\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-3\" data-slide-speed=\"200\" data-title=\"Dealmaking\" data-title-open data-aria_collapsed=\"Click to expand: Dealmaking\" data-aria_expanded=\"Click to collapse: Dealmaking\">Deal\u00admak\u00ading<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-3\" aria-labelledby=\"toggle-toggle-id-3\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Deal-Mak\u00ading is not a part of pub\u00adlic affairs. How\u00adev\u00ader, it has often incor\u00adrect\u00adly been used as syn\u00adonym for lob\u00adby\u00ading. Deal-Mak\u00ading is the ini\u00adti\u00ada\u00adtion and pro\u00adcure\u00adment of busi\u00adness deals. Deal clos\u00adings are com\u00adpen\u00adsat\u00aded with com\u00admis\u00adsion pay\u00adments. Deal-Mak\u00ading dif\u00adfers from lob\u00adby\u00ading in two aspects: First\u00adly, in the activ\u00adi\u00adty itself (arrang\u00ading a deal vs. con\u00advey\u00ading infor\u00adma\u00adtion). Sec\u00adond\u00adly, com\u00adpen\u00adsa\u00adtion (hon\u00ador\u00adable lob\u00adby\u00adists are paid on a time and mate\u00adr\u00adi\u00adal basis and do not accept com\u00admis\u00adsion payments).<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-av_toggle-d6973e2aeb0501fbaaeb522f5333e381\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-4\" data-fake-id=\"#toggle-id-4\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-4\" data-slide-speed=\"200\" data-title=\"Digital Public Affairs\" data-title-open data-aria_collapsed=\"Click to expand: Digital Public Affairs\" data-aria_expanded=\"Click to collapse: Digital Public Affairs\">Dig\u00adi\u00adtal Pub\u00adlic Affairs<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-4\" aria-labelledby=\"toggle-toggle-id-4\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>The Aus\u00adtri\u00adan Pub\u00adlic Affairs Asso\u00adci\u00ada\u00adtion sees dig\u00adi\u00adtal pub\u00adlic affairs as the strate\u00adgic use of dig\u00adi\u00adtal tools to ana\u00adlyze, man\u00adage and influ\u00adence the social and eco\u00adnom\u00adic envi\u00adron\u00adment with regard to the issues and inter\u00adests of an orga\u00adni\u00adza\u00adtion. Through dig\u00adi\u00adtal pub\u00adlic affairs, the pub\u00adlic and influ\u00adencers in par\u00adtic\u00adu\u00adlar are more close\u00adly involved in polit\u00adi\u00adcal com\u00admu\u00adni\u00adca\u00adtion. There\u00adfore, the abil\u00adi\u00adty to cre\u00adate and acti\u00advate com\u00admu\u00adni\u00adties is being expanded.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-7py1d-df480c70f536ba71bea9e909fff80f3d\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-5\" data-fake-id=\"#toggle-id-5\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-5\" data-slide-speed=\"200\" data-title=\"Government Relations\" data-title-open data-aria_collapsed=\"Click to expand: Government Relations\" data-aria_expanded=\"Click to collapse: Government Relations\">Gov\u00adern\u00adment Relations<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-5\" aria-labelledby=\"toggle-toggle-id-5\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>GR means estab\u00adlish\u00ading and main\u00adtain\u00ading rela\u00adtions with politi\u00adcians and mem\u00adbers of the admin\u00adis\u00adtra\u00adtion. Key ele\u00adment is a con\u00adstant exchange of infor\u00adma\u00adtion between com\u00adpa\u00adnies and pol\u00adi\u00adtics \/ the admin\u00adis\u00adtra\u00adtion. Gov\u00adern\u00adment Rela\u00adtions aim to inter\u00adact direct\u00adly with the leg\u00adisla\u00adtive bod\u00adies and the admin\u00adis\u00adtra\u00adtion. Gov\u00adern\u00adment Rela\u00adtions are built for longer terms while lob\u00adby\u00ading efforts focus on a cur\u00adrent and sin\u00adgle issue. GR improve rela\u00adtions in gen\u00ader\u00adal with\u00adout an under\u00adly\u00ading con\u00adcrete con\u00adcern. Their goal is a rela\u00adtion\u00adship of mutu\u00adal trust between pol\u00adi\u00adtics and the administration.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-6oiw5-7fee482dd5f67a6257dbe97f7861f7f3\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-6\" data-fake-id=\"#toggle-id-6\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-6\" data-slide-speed=\"200\" data-title=\"Grassroots Lobbying\" data-title-open data-aria_collapsed=\"Click to expand: Grassroots Lobbying\" data-aria_expanded=\"Click to collapse: Grassroots Lobbying\">Grass\u00adroots Lobbying<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-6\" aria-labelledby=\"toggle-toggle-id-6\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Grass\u00adroots Lob\u00adby\u00ading is a par\u00adtic\u00adu\u00adlar way of lob\u00adby\u00ading. Grass\u00adroots Lob\u00adby\u00adists ral\u00adly indi\u00advid\u00adu\u00adals con\u00adcerned by an issue to influ\u00adence polit\u00adi\u00adcal deci\u00adsions. Grass\u00adroots Lob\u00adby\u00adists act upon their per\u00adson\u00adal con\u00adcerns and beliefs. Grass\u00adroots Lob\u00adby\u00ading is usu\u00adal\u00adly done by NGOs. How\u00adev\u00ader, it is increas\u00ading\u00adly used also by com\u00adpa\u00adnies to ral\u00adly their employ\u00adees for the company\u2019s objectives.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-658ix-e02201936e217efbde5429093952acc8\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-7\" data-fake-id=\"#toggle-id-7\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-7\" data-slide-speed=\"200\" data-title=\"Interest Groups\" data-title-open data-aria_collapsed=\"Click to expand: Interest Groups\" data-aria_expanded=\"Click to collapse: Interest Groups\">Inter\u00adest Groups<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-7\" aria-labelledby=\"toggle-toggle-id-7\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>The term is used in dif\u00adfer\u00adent cir\u00adcum\u00adstances. First\u00adly, it describes activ\u00adi\u00adties of an inter\u00adest group (Lob\u00adby\u00ading). Sec\u00adond\u00adly, inter\u00adest groups unite indi\u00advid\u00adu\u00adals or legal bod\u00adies to rep\u00adre\u00adsent their mem\u00adbers\u2019 inter\u00adests in pol\u00adi\u00adtics and the pub\u00adlic. Activ\u00adi\u00adties of a spe\u00adcial inter\u00adest group are designed for long terms. They aim to influ\u00adence polit\u00adi\u00adcal deci\u00adsions in a direct way. The groups\u2019 posi\u00adtions need to be defined dur\u00ading an inter\u00adnal process (inter\u00adnal bal\u00adance of interest).<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-5s68d-ddfea932984b07fde2f300fef96244b6\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-8\" data-fake-id=\"#toggle-id-8\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-8\" data-slide-speed=\"200\" data-title=\"Issues Management\" data-title-open data-aria_collapsed=\"Click to expand: Issues Management\" data-aria_expanded=\"Click to collapse: Issues Management\">Issues Man\u00adage\u00adment<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-8\" aria-labelledby=\"toggle-toggle-id-8\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Issues are top\u00adics with con\u00adflict\u00ading objec\u00adtives. Issues man\u00adage\u00adment deals with issues in a strate\u00adgic and antic\u00adi\u00adpa\u00adto\u00adry way. It means iden\u00adti\u00adfy\u00ading, analysing and mon\u00adi\u00adtor\u00ading issues rel\u00ade\u00advant for a com\u00adpa\u00adny or an organ\u00adi\u00adsa\u00adtion. The poten\u00adtial risk of an issue deter\u00admines the way it has to be dealt with. Suc\u00adcess\u00adful issues man\u00adage\u00adment iden\u00adti\u00adfies prob\u00adlems at an ear\u00adly stage and gives the com\u00adpa\u00adny or organ\u00adi\u00adsa\u00adtion suf\u00adfi\u00adcient time to deal with&nbsp;it.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16dbt-57c782c40c5372c14e2069fe91b00ab7\">\n.flex_column.av-16dbt-57c782c40c5372c14e2069fe91b00ab7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-16dbt-57c782c40c5372c14e2069fe91b00ab7 av_one_half  avia-builder-el-12  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  \"><div class=\"togglecontainer av-khp291lr-fad5f8c2fd37ae5f6ee04d23b3afe43c av-minimal-toggle  avia-builder-el-13  avia-builder-el-no-sibling  toggle_close_all\">\n<section class=\"av_toggle_section av-4wa09-0bc7eb75c2d4ae2d6de842c5acb62338\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-9\" data-fake-id=\"#toggle-id-9\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-9\" data-slide-speed=\"200\" data-title=\"Lobbying\" data-title-open data-aria_collapsed=\"Click to expand: Lobbying\" data-aria_expanded=\"Click to collapse: Lobbying\">Lob\u00adby\u00ading<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-9\" aria-labelledby=\"toggle-toggle-id-9\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Lob\u00adby\u00ading aims to influ\u00adence the polit\u00adi\u00adcal deci\u00adsion mak\u00ading process by indi\u00advid\u00adu\u00adals who are not part of the process them\u00adselves. Infor\u00adma\u00adtion and argu\u00adments are brought into the process of polit\u00adi\u00adcal opin\u00adion form\u00ading to accel\u00ader\u00adate, delay, advance, avoid or mod\u00adi\u00adfy deci\u00adsions. Lob\u00adby\u00ading activ\u00adi\u00adties encom\u00adpass meet\u00adings with polit\u00adi\u00adcal deci\u00adsion mak\u00aders as well as indi\u00adrect meth\u00adods like pub\u00adlic rela\u00adtions work, cross-lob\u00adby\u00ading, strate\u00adgic alliances etc.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-4r11h-91ff55320cb359f4e58397ad73bb47f4\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-10\" data-fake-id=\"#toggle-id-10\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-10\" data-slide-speed=\"200\" data-title=\"Lobbyism\" data-title-open data-aria_collapsed=\"Click to expand: Lobbyism\" data-aria_expanded=\"Click to collapse: Lobbyism\">Lob\u00adby\u00adism<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-10\" aria-labelledby=\"toggle-toggle-id-10\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Lob\u00adby\u00adism describes the sys\u00adtem of lob\u00adbies aim\u00ading to influ\u00adence polit\u00adi\u00adcal decisions.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-3vuct-94a6228e0f528b3c4ce1d7e2d48963c8\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-11\" data-fake-id=\"#toggle-id-11\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-11\" data-slide-speed=\"200\" data-title=\"Political Consulting\" data-title-open data-aria_collapsed=\"Click to expand: Political Consulting\" data-aria_expanded=\"Click to collapse: Political Consulting\">Polit\u00adi\u00adcal Consulting<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-11\" aria-labelledby=\"toggle-toggle-id-11\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Polit\u00adi\u00adcal Con\u00adsult\u00ading is a gen\u00ader\u00adal term used for dif\u00adfer\u00adent ser\u00advices. For exam\u00adple, it means advis\u00ading out\u00adsiders on the polit\u00adi\u00adcal sys\u00adtem and sup\u00adport\u00ading them in their inter\u00adac\u00adtions with politi\u00adcians (Lob\u00adby\u00ading, Gov\u00adern\u00adment Rela\u00adtions, Pub\u00adlic Affairs). It could also mean the advice of experts for polit\u00adi\u00adcal or pub\u00adlic insti\u00adtu\u00adtions in spe\u00adcif\u00adic areas like strate\u00adgic com\u00admu\u00adni\u00adca\u00adtions, cam\u00adpaign man\u00adage\u00adment, organ\u00adi\u00adsa\u00adtion devel\u00adop\u00adment or rhetoric. Polit\u00adi\u00adcal con\u00adsult\u00ading also han\u00addles con\u00adcrete issues via think tanks, com\u00admit\u00adtees or polit\u00adi\u00adcal acad\u00ade\u00admies. In gen\u00ader\u00adal, it adds exter\u00adnal knowl\u00adedge to polit\u00adi\u00adcal process\u00ades and opti\u00admizes polit\u00adi\u00adcal decisions.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-3i8xd-d58225f3fdcdc3c13563662c3ab47c20\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-12\" data-fake-id=\"#toggle-id-12\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-12\" data-slide-speed=\"200\" data-title=\"Political Communication\" data-title-open data-aria_collapsed=\"Click to expand: Political Communication\" data-aria_expanded=\"Click to collapse: Political Communication\">Polit\u00adi\u00adcal Communication<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-12\" aria-labelledby=\"toggle-toggle-id-12\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>In broad\u00ader terms, polit\u00adi\u00adcal com\u00admu\u00adni\u00adca\u00adtion includes infor\u00adma\u00adtion about pol\u00adi\u00adtics, trans\u00adfer of polit\u00adi\u00adcal knowl\u00adedge and active par\u00adtic\u00adi\u00adpa\u00adtion in polit\u00adi\u00adcal process\u00ades. In nar\u00adrow terms, polit\u00adi\u00adcal com\u00admu\u00adni\u00adca\u00adtion means work for a polit\u00adi\u00adcal campaign.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-2qjh1-4bd0670ed532326fd7657dbe767c35e6\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-13\" data-fake-id=\"#toggle-id-13\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-13\" data-slide-speed=\"200\" data-title=\"Public Affairs\" data-title-open data-aria_collapsed=\"Click to expand: Public Affairs\" data-aria_expanded=\"Click to collapse: Public Affairs\">Pub\u00adlic Affairs<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-13\" aria-labelledby=\"toggle-toggle-id-13\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Pub\u00adlic Affairs are the strate\u00adgic man\u00adage\u00adment of exter\u00adnal rela\u00adtions of a com\u00adpa\u00adny or an organ\u00adi\u00adsa\u00adtion. Pub\u00adlic affairs arise at the inter\u00adface of pol\u00adi\u00adtics, econ\u00ado\u00admy and soci\u00adety. Pub\u00adlic Affairs are also known as a company\u2019s \u201cfor\u00adeign affairs\u201d. Their goal is to man\u00adage and improve a company\u2019s rela\u00adtions with its busi\u00adness envi\u00adron\u00adment in order to rep\u00adre\u00adsent the company\u2019s inter\u00adests in pol\u00adi\u00adtics suc\u00adcess\u00adful\u00adly. Pub\u00adlic Affairs max\u00adi\u00admize a company\u2019s scope of actions and min\u00adi\u00admize neg\u00ada\u00adtive impact of polit\u00adi\u00adcal and social devel\u00adop\u00adments. Pub\u00adlic affairs are lob\u00adby\u00ading, gov\u00adern\u00adment rela\u00adtions, CSR, issues man\u00adage\u00adment, stake\u00adhold\u00ader man\u00adage\u00adment and rep\u00adu\u00adta\u00adtion management.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-sex-d500c787a68ee1583b17fadbc39cde30\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-14\" data-fake-id=\"#toggle-id-14\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-14\" data-slide-speed=\"200\" data-title=\"Public Relations\" data-title-open data-aria_collapsed=\"Click to expand: Public Relations\" data-aria_expanded=\"Click to collapse: Public Relations\">Pub\u00adlic Relations<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-14\" aria-labelledby=\"toggle-toggle-id-14\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Sub\u00adject to PR is the devel\u00adop\u00adment and man\u00adage\u00adment of inter\u00adnal and exter\u00adnal com\u00admu\u00adni\u00adca\u00adtions. PR com\u00adpris\u00ades all activ\u00adi\u00adties pro\u00admot\u00ading a company\u2019s or organisation\u2019s rela\u00adtions with the pub\u00adlic and its image. PR\u2019s focus is the pub\u00adlic eye. In con\u00adtrast, pub\u00adlic affairs are based on bilat\u00ader\u00adal rela\u00adtions with stakeholders.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-19enx-6623a222766accf142e8ca5ad22c3b8d\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-15\" data-fake-id=\"#toggle-id-15\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-15\" data-slide-speed=\"200\" data-title=\"Reputation Management\" data-title-open data-aria_collapsed=\"Click to expand: Reputation Management\" data-aria_expanded=\"Click to collapse: Reputation Management\">Rep\u00adu\u00adta\u00adtion Management<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-15\" aria-labelledby=\"toggle-toggle-id-15\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Rep\u00adu\u00adta\u00adtion is the imma\u00adte\u00adr\u00adi\u00adal val\u00adue of com\u00adpa\u00adnies. It con\u00adtrols con\u00adsumer behav\u00adior, stock price and cred\u00adi\u00adbil\u00adi\u00adty. Rep\u00adu\u00adta\u00adtion is the over\u00adall rat\u00ading of a com\u00adpa\u00adny or an organ\u00adi\u00adsa\u00adtion by its stake\u00adhold\u00aders. Rep\u00adu\u00adta\u00adtion man\u00adage\u00adment com\u00adpris\u00ades all strate\u00adgic busi\u00adness actions aim\u00ading at build\u00ading, main\u00adtain\u00ading and improv\u00ading a company\u2019s rep\u00adu\u00adta\u00adtion. Ulti\u00admate goal is to increase the company\u2019s val\u00adue sustainably.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class=\"av_toggle_section av-ty3t-954f8eefe074aed1d563224ca139034f\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"><p id=\"toggle-toggle-id-16\" data-fake-id=\"#toggle-id-16\" class=\"toggler  av-title-above \" itemprop=\"headline\" role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-16\" data-slide-speed=\"200\" data-title=\"Stakeholder Management\" data-title-open data-aria_collapsed=\"Click to expand: Stakeholder Management\" data-aria_expanded=\"Click to collapse: Stakeholder Management\">Stake\u00adhold\u00ader Management<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id=\"toggle-id-16\" aria-labelledby=\"toggle-toggle-id-16\" role=\"region\" class=\"toggle_wrap  av-title-above\"><div class=\"toggle_content invers-color \" itemprop=\"text\"><p>Stake\u00adhold\u00aders are indi\u00advid\u00adu\u00adals with an inter\u00adest in a com\u00adpa\u00adny or an organ\u00adi\u00adsa\u00adtion. Stake\u00adhold\u00aders may have any kind of claim towards the enti\u00adty, even unde\u00adfined ones. Stake\u00adhold\u00aders include own\u00aders, employ\u00adees, con\u00adsumers, sup\u00adpli\u00aders, politi\u00adcians, the gov\u00adern\u00adment admin\u00adis\u00adtra\u00adtion, the media and inter\u00adest groups. Stake\u00adhold\u00ader Man\u00adage\u00adment deals with stake\u00adhold\u00aders in a strate\u00adgic way tak\u00ading into account their expec\u00adta\u00adtions and concerns.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false,"_has_post_settings":[],"footnotes":""},"hashtags":[],"class_list":["post-2037","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/oepav.at\/en\/wp-json\/wp\/v2\/pages\/2037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oepav.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oepav.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oepav.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oepav.at\/en\/wp-json\/wp\/v2\/comments?post=2037"}],"version-history":[{"count":0,"href":"https:\/\/oepav.at\/en\/wp-json\/wp\/v2\/pages\/2037\/revisions"}],"wp:attachment":[{"href":"https:\/\/oepav.at\/en\/wp-json\/wp\/v2\/media?parent=2037"}],"wp:term":[{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/oepav.at\/en\/wp-json\/wp\/v2\/hashtags?post=2037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}